{"id":540,"date":"2026-04-24T16:21:48","date_gmt":"2026-04-24T14:21:48","guid":{"rendered":"https:\/\/www.coseincomune.it\/botteghestoriche\/?page_id=540"},"modified":"2026-10-20T15:27:08","modified_gmt":"2026-10-20T13:27:08","slug":"biso","status":"publish","type":"page","link":"https:\/\/www.coseincomune.it\/botteghestoriche\/biso\/","title":{"rendered":"Biso"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section et_animated\">\n<section class=\"et_pb_fullwidth_header_0 et_pb_fullwidth_header et_pb_bg_layout_dark et_pb_text_align_left et_pb_module et_flex_module\"><div class=\"et_pb_fullwidth_header_container left\"><div class=\"header-content-container center\"><div class=\"header-content et_flex_module\"><div class=\"et_pb_header_button_wrapper\"><\/div><\/div><\/div><\/div><div class=\"et_pb_fullwidth_header_overlay\"><\/div><div class=\"et_pb_fullwidth_header_scroll\"><\/div><\/section>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Farmacia Biso: storia e marmi in piazza Accademia<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Nel cuore del centro storico, affacciata sulla monumentale piazza Accademia, la <strong>Farmacia Biso<\/strong> rappresenta un connubio perfetto tra la scienza galenica e l'arte del marmo.<\/p>\n<p>Con le sue radici che affondano nei primi anni del Novecento (l'attivit\u00e0 \u00e8 censita fin dal <strong>1915<\/strong>), questa bottega \u00e8 un esempio unico di come l'identit\u00e0 di Carrara possa nobilitare un luogo di cura.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno.jpg\" title=\"biso_esterno\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno.jpg 800w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-543\" \/><\/span>\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p class=\"p1\"><em>Archivio...<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Un punto fermo per la citt\u00e0<\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Oggi la <strong>dott.ssa Mariapaola Nicolai<\/strong> continua la tradizione della famiglia Biso, mantenendo alto il livello di professionalit\u00e0 e servizio, coadiuvata dai figli <strong>Francesca<\/strong> e <strong>Davide<\/strong>.<\/p>\n<p>La farmacia non \u00e8 solo un presidio sanitario fondamentale per il centro, ma anche una tappa obbligata per chi vuole ammirare la sapienza degli artigiani del marmo che, quasi un secolo fa, hanno saputo \"vestire\" questa bottega con i materiali pi\u00f9 pregiati del mondo.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>L\u2019interno: tra storia e accoglienza<\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Varcare la soglia della farmacia, incorniciata da porte in legno impreziosite da lastre di <strong>Breccia della Versilia<\/strong>, significa entrare in un ambiente dove la tradizione accoglie la modernit\u00e0. Al centro della sala vendita, due colonne sostengono una breve trabeazione, elemento architettonico che richiama l'eleganza dei primi del secolo scorso.<\/p>\n<p>Sebbene parte degli arredi sia stata aggiornata per rispondere alle moderne esigenze sanitarie, la farmacia conserva intatto il fascino di un luogo che ha visto passare generazioni di carraresi.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/entrara_biso.jpg\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/entrara_biso.jpg 2048w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/entrara_biso-1280x853.jpg 1280w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/entrara_biso-980x653.jpg 980w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/entrara_biso-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-545\" title=\"entrara_biso\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno_oggi2.jpg\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno_oggi2.jpg 800w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/biso_esterno_oggi2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-549\" title=\"biso_esterno_oggi2\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Un'insegna eterna in marmo<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Ci\u00f2 che rende la Farmacia Biso immediatamente riconoscibile \u00e8 la sua splendida facciata, che funge da vera e propria \"esposizione\" della ricchezza carrarina. L'insegna, realizzata tra la fine degli anni Venti e l'inizio degli anni Trenta, \u00e8 un capolavoro di intarsio:<\/p>\n<ul>\n<li><strong>I Materiali:<\/strong> Il fondo \u00e8 composto da lastre di marmo <strong>Bianco Venatino<\/strong> e <strong>Paonazzo<\/strong> (noto per le sue venature scure a macchia aperta), incorniciato da eleganti elementi in <strong>Bardiglio<\/strong>.<\/li>\n<li><strong>Il Simbolo:<\/strong> Sopra il rosone bronzeo spicca il <strong>caduceo<\/strong>, simbolo dei farmacisti, realizzato con un tocco di rarit\u00e0: i due serpenti che si abbeverano sono scolpiti in <strong>marmo Verde Issoire<\/strong>, un dettaglio di estrema raffinatezza tecnica e cromatica.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/insegna-2.jpg\" title=\"insegna\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/insegna-2.jpg 800w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/04\/insegna-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-548\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_5 et_pb_row et_block_row et_pb_row_fullwidth\">\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_animated et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Farmacia Biso<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue081<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p><span>Piazza Accademia 1<br \/>54033 Carrara MS<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue090<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>0585 71088<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue076<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>farmbiso@libero.it<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><a href=\"http:\/\/facebook.com\/farmaciabiso1920\" target=\"_blank\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue093<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>facebook.com\/farmaciabiso1920<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/ristorante-roma\">Precedente<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/botteghe-storiche-carrara\/#botteghe-storiche\">Torna alla home<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/san-marco\/\">Successiva<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-540","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":9,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/540\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/540\/revisions\/955"}],"wp:attachment":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/media?parent=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}