{"id":684,"date":"2026-05-13T17:24:00","date_gmt":"2026-05-13T15:24:00","guid":{"rendered":"https:\/\/www.coseincomune.it\/botteghestoriche\/?page_id=684"},"modified":"2026-10-20T15:25:51","modified_gmt":"2026-10-20T13:25:51","slug":"san-marco","status":"publish","type":"page","link":"https:\/\/www.coseincomune.it\/botteghestoriche\/san-marco\/","title":{"rendered":"San Marco"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section et_animated\">\n<section class=\"et_pb_fullwidth_header_0 et_pb_fullwidth_header et_pb_bg_layout_dark et_pb_text_align_left et_pb_module et_flex_module\"><div class=\"et_pb_fullwidth_header_container left\"><div class=\"header-content-container center\"><div class=\"header-content et_flex_module\"><div class=\"et_pb_header_button_wrapper\"><\/div><\/div><\/div><\/div><div class=\"et_pb_fullwidth_header_overlay\"><\/div><div class=\"et_pb_fullwidth_header_scroll\"><\/div><\/section>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Pasticceria San Marco: un presidio storico<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>La <b>Pasticceria San Marco<\/b> non rappresenta solo un\u2019attivit\u00e0 commerciale, ma un vero e proprio \"landmark\" urbano per Avenza. Fondata nel cuore degli anni Sessanta, esattamente il <b>3 dicembre 1966<\/b>, la bottega \u00e8 il frutto del coraggio e della visione di <b>Cesare Cucurnia<\/b>.<\/p>\n<p>Dopo aver appreso i segreti dell'arte bianca dapprima presso il Biscottificio Piemonte e poi nella storica pasticceria \"Caflisch\" di Carrara (celebre per la sua scuola di derivazione svizzera), Cesare decise di portare quell'eccellenza in una dimensione pi\u00f9 familiare e radicata nel territorio avenzino.<\/p>\n<p>Insieme alla moglie <b>Lucia<\/b>, nota affettuosamente come <b>Lucetta<\/b>, diede vita a quello che inizialmente era un piccolo laboratorio artigianale di appena 40 metri quadrati, destinato a diventare un colosso della tradizione locale.<o:p><\/o:p><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/cesare_sm.jpg\" title=\"cesare_sm\" width=\"800\" height=\"581\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/cesare_sm.jpg 800w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/cesare_sm-480x349.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-694\" \/><\/span>\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p class=\"p1\"><em>Il libretto di lavoro di Cesare Cucurnia il primo giorno di lavoro nel Biscottificio Piemonte all'et\u00e0 di 15 anni (1953)<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>L\u2019evoluzione e il legame col santo patrono<\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Il nome \"San Marco\" fu scelto non a caso: un atto di devozione verso il Santo Patrono della frazione, a suggellare un patto di fedelt\u00e0 con i cittadini. Negli anni Ottanta, il locale ha vissuto una trasformazione strutturale importante, ampliando la superficie di vendita e il laboratorio per far fronte a una richiesta che ormai travalicava i confini comunali.<\/p>\n<p>Oggi, sotto la guida del figlio <b>Gianni Cucurnia<\/b>, la pasticceria ha saputo coniugare la modernit\u00e0 dei processi produttivi con il rispetto rigoroso delle ricette originali del padre Cesare, mantenendo quel calore umano che solo le botteghe a conduzione familiare sanno preservare.<o:p><\/o:p><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>I segreti del laboratorio<\/h2>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Il cuore della San Marco \u00e8 il laboratorio, dove ogni mattina, ben prima dell'alba, si rinnova il rito della lievitazione.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/pastalriso.jpg\" width=\"600\" height=\"680\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/pastalriso.jpg 600w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/pastalriso-480x544.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-698\" title=\"pastalriso\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Il pezzo forte<\/h4><div class=\"et_pb_blurb_description\"><p class=\"p1\">La pasta di riso, un'icona assoluta della colazione carrarese. La ricetta della San Marco \u00e8 rinomata per l'equilibrio tra la croccantezza della sfoglia e la cremosit\u00e0 del riso, un segreto tramandato con cura.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/colori2.jpg\" width=\"600\" height=\"680\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/colori2.jpg 600w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/colori2-480x544.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-699\" title=\"colori2\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">La pasticceria<\/h4><div class=\"et_pb_blurb_description\"><p class=\"p1\">Una vetrina che \u00e8 un mosaico di colori e sapori, dove spiccano le lavorazioni classiche della tradizione italiana.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/infornata.jpg\" width=\"600\" height=\"680\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/infornata.jpg 600w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/infornata-480x544.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-700\" title=\"infornata\" \/><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Il valore della memoria<\/h4><div class=\"et_pb_blurb_description\"><p>Il traguardo dei 60 anni di attivit\u00e0 ha sancito ufficialmente l'ingresso della pasticceria nel novero delle eccellenze storiche del Comune di Carrara.<\/p>\n<p class=\"p1\">.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/packaging2.jpg\" title=\"packaging2\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/packaging2.jpg 800w, https:\/\/www.coseincomune.it\/botteghestoriche\/wp-content\/uploads\/2026\/05\/packaging2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-691\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Una storia di artigianalit\u00e0 e territorio<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Oggi la Pasticceria San Marco rappresenta molto pi\u00f9 di una storica bottega di quartiere: \u00e8 un luogo della memoria collettiva, capace di attraversare generazioni mantenendo intatto il valore dell\u2019artigianalit\u00e0 e del legame con il territorio.<\/p>\n<p>Con l\u2019ingresso nella gestione del Bar Nazionale di Carrara, la famiglia Cucurnia raccoglie una nuova sfida, portando avanti la stessa idea di qualit\u00e0, tradizione e accoglienza che, dal 1966, rende la San Marco un punto di riferimento per la citt\u00e0 e per la sua comunit\u00e0.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_5 et_pb_row et_block_row et_pb_row_fullwidth\">\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_animated et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Pasticceria San Marco<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue081<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p><span>Viale XX settembre 213<br \/>54033 Avenza - Carrara MS<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue090<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>0585 858179<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><a href=\"http:\/\/sanmarcopast@gmail.com\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue076<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>sanmarcopast@gmail.com<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><a href=\"http:\/\/pasticceriasanmarco.net\/\" target=\"_blank\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue0e3<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>pasticceriasanmarco.net<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><a href=\"http:\/\/facebook.com\/PasticceriaSanMarcoAvenzaCarrara\" target=\"_blank\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\ue093<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>facebook.com\/PasticceriaSanMarcoAvenzaCarrara<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_clickable et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image\"><a href=\"http:\/\/instagram.com\/_pasticceriasanmarco_\" target=\"_blank\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone\">\uf16d<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p>instagram.com\/_pasticceriasanmarco_<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_12 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/biso\">Precedente<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_13 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/botteghe-storiche-carrara\/#botteghe-storiche\">Torna alla home<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module\" href=\"https:\/\/www.coseincomune.it\/botteghestoriche\/nazionale\">Successiva<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-684","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":9,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/684\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/pages\/684\/revisions\/953"}],"wp:attachment":[{"href":"https:\/\/www.coseincomune.it\/botteghestoriche\/wp-json\/wp\/v2\/media?parent=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}